APRIL, 2013 –

3RD POWER INTRODUCES NEW LOGO

April, 2013 marks our 3rd anniversary. When we began, the goal wasn't to be "innovative." The goal was to create guitar amplifiers that delivered a refined, mastered record sound quality. It was this goal that literally "forced" us to become innovative. As a result, we've developed patent-pending circuitry and enclosure designs in order to achieve our goal.

IT'S ABOUT YOU:
Who did we do all of this for? You, the performing and recording guitarist and music professional. If it was about us we'd have named the company after our founder, Jamie Scott. And while "Scott Amplification" might not look or sound too shabby, it just didn't resonate with our vision of creating a music company that inspires musicians to be their best and have the best sounding tools possible.

3RD POWER:
The name is multi-dimensional. It conveys energy, movement and power to create extraordinary music.

Over these past few years, we've earned our reputation of impeccable sound quality and unmatched customer service. Our new logo is a reflection of our commitment to serve the music community with passion and a commitment to be the finest music company possible.

"I'm grateful for the many people who are a part of the magic and who've given us an opportunity to share what we do. The loyalty you have shown is humbling and inspiring. If you're just discovering 3P, we look forward to the opportunity to work with you to achieve your ultimate tone..."
- Jamie Scott, Designer/CEO

MARCH, 2013 –

3RD POWER ENHANCES 2013 BRITISH DREAM AMPLIFIER

3RD POWER, one of the hottest amp companies on the market, has announced that the 2013 British Dream amplifier is now shipping with a hot new feature, Orange Glow. The Orange Glow feature is an all tube gain mode that increases the saturation of overdriven guitar tones. The new British Dream features simple front-panel access to both the original Vintage Gain Mode and the new, higher gain Orange Glow mode. With Orange Glow active, your guitar tone becomes more expressive and overdriven with pure tube saturation without relying on clipping diodes, often associated with fuzzy and harsh distortion effects. HybridMASTER has been updated to make playing guitar at lower volume levels more satisfying than ever. The redefined ’59 AC channel has been updated to deliver a higher level of touch-sensitivity, chime and growl than ever before.

“We created the British Dream amplifier out of a love and passion for iconic British guitar tones of the late ‘50s, 60s and beyond. With this new version, we went back to our root inspiration – to bring our favorite AC30 together with our favorite Plexi while keeping your musical inspiration at the forefront,” said Jamie Scott, 3RD POWER’s designer and CEO. “The Orange Glow feature brings a new level of high-octane overdriven guitar tone and places it at your fingertips. Plus we’ve added great new enhancements to the AC channel and HybridMASTER that make performing, recording and even low-volume jamming more satisfying.”

The updated British Dream places the new Orange Glow gain mode at your fingertips by way of a push/pull volume control on the ’68 Plexi channel. With its updated EF86 pentode preamp tube design, the new ’59 AC channel delivers more vintage sounding “voxy” chime and swirl than ever before. The enhanced HybridMASTER functionality expands the range of volume attenuation so that even bedroom jam sessions are more fun and inspiring without disturbing the neighbors.

The British Dream is two-channel all tube guitar amplifier that features 3RD POWER’s sonic refinements of classic British amplifiers; the ’59 Vox AC30 and the ’68 Marshall Plexi. The British Dream is available both as a 112 combo amplifier and as a amp head only. Both versions feature 3RD POWER’s patent-pending HybridMASTER volume management technology. The combo version features 3RD POWER’s proprietary SwitchBACK™ speaker chamber technology for a refined frequency response and wider sound dispersion.

Even with all of these design enhancements, British Dream pricing will remain steady at $2499 for the head version, $2899 for a 112 combo loaded with an Eminence Legend speaker, and $3099 for a 112 combo loaded with a Celestion Alnico Gold.

There is an upgrade path available for current owners. Customers are encouraged to contact the factory directly for more information.

MARCH, 2013 –

3RD POWER ENHANCES BRITISH-VOICED DREAM SOLOS

3RD POWER, one of the hottest amp companies on the market, has announced it has updated two Dream Solo amplifiers from the popular Dream Solo™ Series hand-wired amplifier line. The new Dream Solo 4 is the versatile Plexi-voiced unit now featuring “Orange Glow”, an all tube higher gain mode. The new Dream Solo 3 is the AC30-voiced that has been completely re-imagined to deliver every ounce of classis British AC chime and growl possible out of a 6V6 output tube platform.

The updated Dream Solo 4 amplifier is now shipping with a hot new feature, Orange Glow. The Orange Glow feature is an all tube gain mode that increases the saturation of overdriven guitar tones. The new Dream Solo 4 features simple front-panel access to both the original Vintage Gain Mode and the new, higher gain Orange Glow mode. With Orange Glow active, your guitar tone becomes more expressive and overdriven with pure tube saturation without relying on clipping diodes, often associated with fuzzy and harsh distortion effects.

Built on a 6V6 output tube platform, the updated Dream Solo 3 amplifier is now shipping with a completely re-imagined design. The redefined ’59 AC30-voice unit has been updated in every way including a new preamp, power amp, and power supply to deliver more touch-sensitivity, chime and growl than ever before from a 6V6 based amplifier. Typical AC30-voiced amplifiers rely on EL84 output tubes, a tube well known for it’s glassy mid-range edge and compression. The EL84 is also known to be a somewhat finicky tube too as they are often the source of noise issues due to microphonics as well as operational issues and instabilities associated with high heat. We chose the 6V6 to solve these problems and the updated Dream Solo 3 delivers all the rich tone, chime and creamy compression you’d expect from an AC30-voiced amp without the hassle of EL84s.

Both models feature an enhanced HybridMASTER™ functionality that expands the range of volume attenuation so that even bedroom jam sessions are more fun and inspiring without disturbing the neighbors.

The Dream Solo Series comprises of four single-channel all tube guitar amplifiers featuring 3RD POWER’s sonic refinements of classic British and American amplifiers. Dream Solos are available either as a 112 combo amplifier and as a amp head only. All models feature 3RD POWER’s patent-pending HybridMASTER volume management technology. The combo version features 3RD POWER’s proprietary FlexCAB™ speaker chamber technology for a refined frequency response and wider sound dispersion.

Even with all of these design enhancements, Dream Solo pricing will remain steady at $1699 for the head version, $1999 for a 112 combo loaded with an Eminence Legend speaker.

There is an upgrade path available for current owners. Customers are encouraged to contact the factory directly for more information.

FEBRUARY, 2013 –

RYAN BINGHAM WITH 3RD POWER ON JIMMY KIMMEL LIVE

Ryan Bingham performed live on Jimmy Kimmel Monday, February 22 and played two songs from his latest record, Tomorrowland (released 2013).

Up first was the debut single, "Western Shore" followed by "The Road I'm On," with guitarist Evan Weatherford playing a Gibson Les Paul through his American Dream 112 combo loaded with a Celestion Alnico Gold 12" speaker.

Click here for more information on Ryan Bingham (official website).

JANUARY, 2013 –

HALESTORM'S LZZY HALE ROCKS 3RD POWER ON JIMMY KIMMEL LIVE

Lzzy Hale and her band Halestorm "stormed" the Jimmy Kimmel LIve stage on Tuesday, January 29 and played two songs from their latest album, The Strange Case Of... (released in 2012).

Up first was the Grammy-nominated song "Love Bites (So Do I)" followed by the fist pumping "Freak Like Me," with vocalist/guitarist Lzzy Hale playing various guitars through her 3RD POWER amp rig featuring the new RPO100 amp head and Celestion Vintage 30 loaded HLH312 speaker cabinets.

Click here for more information on Halestorm (official website).

JANUARY, 2013 –

VINTAGE GUITAR MAGAZINE REVIEWS NEW 3RD POWER GEAR

Excerpt: "The 3rd Power Dream Solo amps are fantastic tools and they arrive ready to be played. Scott’s passion for tone, attention to detail, and experience as a player have resulted in a desire to build amps that not only sound like the amps of yesteryear, but are dialed in to work well in modern band and gigging contexts, thus features like the HybridMaster volume control, the Switchback cab, and the TubeMIX feature that subtly compresses tone to give Dream amps their signature “fader up” quality. These features add up to vintage hues sculpted to please the most inicky soundman, producer, or tone aicionado." – Zac Childs


Read the whole article here.

DECEMBER, 2012 –

3RD POWER FEATURED WITH THE WHO AT SANDY RELIEF CONCERT

The legendary British band, The Who, performed at Madison Square Garden on December 12, 2012 for the Sandy Relief Concert. Guitarist, Simon Townshend, was seen performing through his HLH HD100 and HLH312 guitar amplifier and speaker system.

The band roared through a five song set list including: Who Are You, Bell Boy, Pinball Wizard, See Me Feel Me/Listening To You, Baba O’Riley, Love Reign O’er Me, Tea and Theatre.

JUNE, 2012 –

HUNTER HAYES JOINS JOE WALSH ON CMT CROSSROADS

The legendary Joe Walsh holds court on CMT Crossroads performing classic and new songs spanning a rich history from his solo career and the Eagles. He's joined throughout by special guests including Hunter Hayes.

Walsh and Hayes deliver an exiting rendition of the Eagles hit, "In The City," during which the two musicians take a break from singing to exhange guitar licks (Hayes soloing through his 3rd Power American Dream 112 combo).

CMT Crossroads: Joe Walsh & Friends premieres Saturday (June 23) at 11 p.m. ET/PT with Hayes, Kenny Chesney, Brad Paisley, Sara Evans, Luke Bryan and ZZ Top's Billy Gibbons.

APRIL, 2012 –

BUCKCHERRY CHOOSES 3RD POWER AMPS AND CABS

BUCKCHERRY has chosen 3RD POWER amplifiers and speaker cabinets for their 2012 and beyond world tour.

According to Rem Massingill, Keith Nelson's guitar tech, "We weren't actually looking to upgrade Keith's live rig but we'd heard good things about 3RD POWER so when we were rehearsing in Nashville we had Jamie Scott come down with some gear for us to check out. It all sounded amazing so we bought it all! Both guitar players are super stoked!"

APRIL, 2012 –

3RD POWER DREAM SOLO AMPLIFIERS NOW SHIPPING

Nashville, TN April 5, 2012 — 3RD POWER Amplification is now shipping the Dream Solo Series 112 combo amplifiers – vintage voiced single channel grab-no-go tube amplifiers that can operate at the perfect volume in almost any venue.  Dream Solos employ several breakthrough technologies that work together to deliver high-definition versions of essential vintage voiced guitar tones at variable volume levels making them ideal for today’s challenging live performance and recording environments.

“Changes in today’s fast-paced live performance and recording environments present quite a challenge for working musicians,” said Jamie Scott, Designer and CEO of 3RD POWER Amplification.  “They face increasing pressure to deliver a high-quality sound although conditions are more unpredictable than ever before.  The Dream Solo Series was designed to deliver high-definition versions of vintage guitar tones at fully variable volume levels, from 22 watts down to 1 watt, while retaining a rich and vibrant high-definition sound quality all in a grab-n-go 112 combo format.”

MARCH, 2012 –

3RD POWER AMERICAN DREAM ON AMERICAN IDOL

3RD POWER Amplification is proud to announce that it's American Dream 112 combo amplifier was called upon to provide backline support for Haley Reinhart's American Idol live performance.

Guitarist James Notto says, "The American Dream amp from 3RD POWER has exactly the modern/old school tones that Haley needs for her sound. The two amp channels give me the versatility I need to make it all happen."

For more information on Haley Reinhart or American Idol, visit their website.

DECEMBER, 2011 –

THE TONEQUEST REPORT INTERVIEWS AND REVIEWS 3RD POWER

Excerpt from the interview with Jamie Scott, 3RD POWER founder and designer:
TQR: What influenced your decision to avoid using a tube rectifier?

JS: For starters, I didn’t want to compromise my operating voltages in the various circuits and have them dependant of the vagaries of one more vacuum tube. Another thing I’m focusing on is the time-constant associated with sag or compression, which comes from my recording studio experience. Perhaps it’s a control thing, but I personally prefer the time-constant of compression to remain consistent no matter what guitar I’m playing, how hard I’m playing or where I’m playing on the neck.

Excerpt from the British Dream 112 review:
"... Purists and owners of vintage amps will thrive on the full power voice of the British Dream. At 30 watts, volume is still quite manageable and easy on the ears, but the capabilities of the Hybrid Master and pentode/triode modes in both channels offer a diverse range of volume and distortion levels from an elegantly overbuilt 57 pound combo that is exceptionally useful for stage, studio and home use." -TQ

Read the whole article here.

OCTOBER, 2011 –

LENNY KRAVITZ CHOOSES 3RD POWER SPEAKER CABINETS

Lenny Kravitz has chosen 3RD POWER speaker cabinets for his 2011 and beyond world tour.

According to Alex Alvarez, Lenny's tech for 20+ years, "We wanted to upgrade our guitar sound moving forward as Lenny prefers to run live guitar cabs on stage. We had heard good things about 3RD POWER's tri-cabs and, obviously, we really loved the look too. We couldn't be happier!"

Get the whole story including Lenny's thoughts on 3RD POWER cabinets.

SEPTEMBER, 2011 –

3RD POWER PRESENTS: PROFESSIONAL RECORDING TECHNIQUES FOR THE GUITARIST - A CLINIC BY GRAMMY-WINNING PRODUCER, PAUL EBERSOLD

3RD POWER Amplification LLC, makers of innovative guitar amplification solutions, is proud to present Paul Ebersold, Grammy-winning producer. Paul will be conducting a clinic on how to record professional guitar tones.

Get the details here.

Bonus: Read the interview for Paul's insight on how to record professional guitar.

SEPTEMBER, 2011 –

3RD POWER TO EXHIBIT AT THE SOUTHEASTERN GUITAR AND AMP SHOW: SEPTEMBER 24 - 25, 2011

3RD POWER Amplification LLC, makers of innovative guitar amplification solutions, is proud to participate in 2011's Southeastern Guitar and Amp Show in Raleigh, NC. The SEGAS is in it's second year as an event and 3RD POWER is proud to be a sponsor.

Get the details here.

AUGUST, 2011 –

3RD POWER TO EXHIBIT AT THE NASHVILLE AMP EXPO: AUGUST 19 - 21, 2011

3RD POWER Amplification LLC, makers of innovative guitar amplification solutions, is proud to participate in 2011's Nashville Amp Expo. The NAE is in it's third year as an event and 3RD POWER is proud to return for it's third consecutive show.

At this year's expo, visitors with have the opportunity to meet with founder/designer, Jamie Scott, talk tone, and audition 3RD POWER products including the Dream Series amplifiers featuring HybridMASTER. This new technology effectively breaks the linkage between the tone of the amplifier and the perceived volume.

JULY, 2011 –

3RD POWER ANNOUNCES NEW “HYBRID MASTER VOLUME” CONTROL TECHNOLOGY AT SUMMER NAMM 2011 IN NASHVILLE, TN

3RD POWER Amplification LLC, makers of innovative guitar amplification solutions, is proud to announce its new proprietary patent-pending tube amplifier volume management circuitry, HybridMASTER™.

 “The minute you engage the HybridMASTER control on a Dream Series amplifier, you immediately realize its creative potential,” says Jamie Scott, 3RD POWER’s founder and designer.  “With HybridMASTER, you can easily set the amplifier’s tone and overall volume independently without the degradation in sound quality so often associated with other means of volume reduction – all in real time, on a single knob, without hassles or having to “crack the code” to get your settings just right.  While HybridMASTER will be especially appealing to recording and performing guitarists, it’s really ideal for pretty much anyone seeking high-quality tube amp guitar tone allowing them to achieve the desired volume for any location without thinning out the sound.”

Get the details here including videos and sound clips.

JULY, 2011 –

3RD POWER SET TO LAUNCH STYLISH SWITCHBACK™ 112 CABINET AT SUMMER NAMM 2011 IN NASHVILLE, TN

Following the launch of the groundbreaking British Dream amplifier and Switchback 312 cabinet at NAMM 2011, 3RD POWER Amplification LLC is launching another state-of-art guitar speaker cabinet. In keeping with the "Dream" and “Switchback” concepts, triangle speaker chamber contained within a rectangle outer shell, this new compact 112 cabinet attains a similar sonic experience typically associated with 212 designs in a cabinet that’s 35 percent more compact, all with an enhanced clarity via a wider, smoother frequency response and dispersion pattern than any other single 12” cabinet currently on the market.

“Artists and studio engineers have requested that we create the Switchback 112 to better facilitate recording and live performance setups. It seems more common these days for the amplifier head and the cabinet to be in separate locations whether recording or performing live,” notes 3RD Power founder and designer Jamie Scott. “We’ve had great success with our cabinets being used on major tours by players like James Richardson (MGMT), Patrick Matera (Katy Perry), Korel Tunador (The Goo Goo Dolls) and others. We’ve also had great success in the studio with major producers and engineers like Sylvia Massy, Justin Neibank, Paul Ebersold and others. The light-weight Switchback 112 gives professionals such as these the type of sonic performance typically associated with larger cabinet designs, but with a refined clarity and tone that really translates well on recordings, in the PA as well as when monitored by the artist via in-ear monitoring systems.

Read the press release here.

JULY, 2011 –

3RD POWER ANNOUNCES AB CHANNEL SELECTOR PEDAL TO LAUNCH AT SUMMER NAMM 2011 IN NASHVILLE, TN

3RD POWER Amplification LLC, makers of innovative guitar amplification tools, is proud to announce its first foot pedal switching device, the AB Channel Selector. Made in the USA, this rugged hand-wired pedal gives guitarists a quick and easy way to instantly switch between two discreet output paths from one input source. Bright red and blue LED’s display the selected status of the audio signal flow. Primarily designed as a means of channel switching its Dream Series amplifiers, the unit functions equally well when deployed as a switching device to select between two different effects setups, amplifiers or switch between an amp and tuner.

“Artists have expressed the desire to deploy our Dream Series amplifiers with channel switching functionality,” notes 3RD Power founder and designer Jamie Scott. “We developed the AB Channel Selector specifically to unlock this functionality while staying true to the hand-wired direct signal path of these amps without the use of any IC chips, relays or other electronic switches.”

Read the press release here.

JUNE, 2011 –

PREMIER GUITAR REVIEWS THE NEW BRITISH DREAM 112 COMBO

Excerpt: "As the owner of a ’64 Top Boost AC30 and ’68 Plexi, the sounds of these amps are forever burned into my memory. And it was startling to discover just how well the 3rd Power captured so many of the sonic and performance characteristics of both classics."

"Though the British Dream’s ’68 Plexi channel has a very distinct, Marshall-like voice, it still enables the character of individual guitars to come through loud and clear. Strats exhibited their signature spank, and P-90s barked mean and raw. It’s a testament to good amp design when guitars retain their personality and character, and the British Dream walks the line between transparency and authority with aplomb."

"With the British Dream, 3rd Power gives Vox and Marshall lovers a killer one-two punch in an amp that’s considerably more compact and manageable than either of those legends. The tones are amazingly authentic, if slightly more modern at times, and the response is startlingly spot on for a 1x12 combo attempting to approximate the sound of much more monstrous cabinets. The addition of the proprietary cabinet design and removable back panel gives you both open- and closed-back sounds in one package."

Read the whole article for more details including sound clips.

APRIL, 2011 –

FEBRUARY, 2011 –

3RD POWER PROVIDES HLH SERIES AMP FOR GRAMMY AWARDS 2011

3RD POWER Amplification is proud to announce that it's flagship HLH Series amplifier system was called upon to provide backline support for the 2011 Grammy Awards.

Artists Bruno Mars, B.O.B. and Janelle Monae performed live with guitar duties being handled by Kellindo Parker on his 3RD POWER HLH Series amplifier system consisting of the HLH HD100 Head and (3) HLH 312 speaker cabinets.

"Working with Kellindo throughout Grammy week has been great," says Jamie Scott, 3RD POWER designer and CEO. Scott contnues, "The experience of Grammy week is surreal. I can only imagine what it is like for the artists performing."

On working with 3RD POWER, Kellindo states, "Jamie is so attentive to my needs. He made sure everything was perfect for my performance all the way down to my wireless and my effects pedals. He made sure it all sounded great so I could simply focus on my guitar playing."

For more information on the Grammy's, visit their website. For more info on Janelle Monae & Kellindo Parker, visit the official JMonae website.

JANUARY, 2011 –

3RD POWER SELECTED TO ROCK THE "LENNON" STAGE AT WINTER NAMM

3RD POWER Amplification is proud to announce that it's very own American Dream 112 combo amplifier was called upon to provide backline support for the John Lennon stage as part of NAMM's "Wanna Play?" program. The Wanna Play? program was created to inspire more Americans to play music.

"Music has been my airline ticket to a new world of possibilities,” said program ambassador, Gavin DeGraw when asked what music means to him. For Gavin DeGraw, who broke onto the music scene with his hit "Chariot", the 29-year-old singer/songwriter/pianist/guitarist’s passion is apparent.

Learn more about this inspiring program by visiting it's website here.

JANUARY, 2011 –

3RD POWER "INVADES" WINTER NAMM WITH NEW BRITISH DREAM 112 COMBO AMPLIFIER

One of the hottest new amp companies on the market, 3RD POWER Amplification, has announced it will bring another “Dream” model to market at the upcoming NAMM Show in Anaheim. The new British Dream™ is a 1x12 combo hand-wired valve amplifier that delivers iconic guitar tones inspired by two British classics, the 1959 AC30 and the 1968 Marshall Plexi. A sister model to the American Dream™ introduced to great acclaim this past summer, the new British Dream uses the same tubes found in the originals, but combines them with designer Jamie Scott’s innovative circuit design and cabinet structure to create a thoroughly modern combo amp that provides classic tube tone without compromise.

“The British Dream offers the iconic tones of two classic tube amps,” explains 3RD POWER founder and amp designer Jamie Scott. “The 1959 AC30 is the rarest of Vox amps, while the Marshall Plexi is the amp made famous by artists like Pete Townshend and Jimi Hendrix. Since they both use the same output tubes, we were able to create a design the recreates both iconic tone palettes in a single amp that sounds great and is fun to play. Like the American Dream we introduced this summer, we expect the British Dream to find a home both with musicians on tour and engineer/producers in the studio.”

Read the press release here.

JANUARY, 2011 –

3RD POWER EXPANDS SWITCHBACK SERIES WITH SB312

3RD POWER Amplification, makers of unique tone solutions for electric guitarists, has announced the introduction of a speaker cabinet, the Switchback™ 312. Though rectangular in shape, the Switchback 312 utilizes an internal triangular chamber to house three 12-inch Celestion Vintage 30 speakers, attaining the same output volume as typical 4x12 designs in a cabinet that’s 20 percent more compact.

The Switchback 312 also employs 3RD POWER’s signature Switchback porting system on the back of the cabinet. A triangular port behind the speaker cluster gives the user a choice closed- or open-back sound, effectively doubling the tonal possibilities of whichever amplifier the cabinet is paired with.

“The key to eliminating standing waves in cabinet design is to avoid parallel surfaces,” notes 3RD POWER founder and designer Jamie Scott. “We’ve had great success with our HLH 312 cabinet being used on major tours by players like Simon Townshend, Steve Miller and others. The Switchback 312 takes that same triangular form factor and houses it in a rectangular outer cabinet for ease of use. It gives you every bit of volume that a 412 typically provides, but with amazing clarity and tone.”

DECEMBER, 2010 –

3RD POWER AGAIN CHOSEN BY HARD ROCK CAFE, NASHVILLE

3RD POWER Amplification is proud to announce that Hard Rock Cafe, Nashville once again chooses 3RD POWER and the American Dream 112 Combo. This is the second time that HRC has selected 3RD POWER for it's guitar amplification requirements.

Staff FOH engineer, Shawn Connelly explains, "A large portion of the acts we have performing here at the Hard Rock have more than one guitarist which translated into needing an additional amplifier. I discussed this with our GM, Jim McGonagle, and he agreed. I explained to Jamie on the phone (Jamie Scott, 3P founder) that we weren't going to compromise our sound quality but we needed another amp with a smaller footprint because space was limited on the other side of the stage. Jamie brought by their new combo amp (the American Dream) which has met our needs perfectly. The blend of this amp and it's cleaner/twangier palate of tones goes perfectly with the more rock/blues tones of their HD100. I couldn't be happier!"

NOVEMBER, 2010 –

KYLE O'CONNOR, FOH ON TOUR WITH LONESTAR

Kyle O'Connor, FOH for Nashville based band, LONESTAR, has mixed the band's 2010 tour and simply raves about guitarist and co-founder, Michael Britt's tone, "It's huge when it's supposed to be and beautifully delicate when it supposed to be."

O'Connor explains, "When we rehearsed for the tour Michael was on a different setup. Then the Nashville flood hit and he lost most of his gear. 3RD POWER loaned him a rig and after the first show he ended up just purchasing the rig."

On what his job is like every night getting Michael's tone to come through the PA, O'Connor adds, "The 3RD POWER rig delivers a guitar sound that I simply mic up, set the gain structure and push the fader up. I don't have to do anything else to it - it's just that good."

NOVEMBER, 2010 –

PREMIER GUITAR REVIEWS THE NEW AMERICAN DREAM 112 COMBO

Excerpt: "3rd Power Amplification may be a fairly new name in the amp business, but don’t mistake that for inexperience. Designer Jamie Scott has chased perfect tone for several decades, a quest that began in his early days as the original (and current) guitarist for the San Francisco metal band, Vain. Debuting at the 2010 summer NAMM show in Nashville, the handwired, Fender Deluxe-inspired American Dream is the second amp to be released from 3rd Power."

"...Moving to the Blackface channel gave me more headroom and clarity, making the American Dream perfect for mating with pedals. The combo revealed the full character of just about every pedal I threw in front of it. If you’re a guitarist who favors pedal textures, this amp makes a perfect blank slate."

"...From the first chord, the American Dream was bold, chimey, clear, and powerful. The response of the amp felt like an extension of my nervous system. It was both immediate and springy, giving me the feeling of the guitar being played back from the amp. Typically when I play with this clean of a setting, my amp feels a little too unforgiving, but in this case it was positively inspiring. At full volume, the American Dream gave way to a beautiful, blooming gain that was warm, detailed, and willing to get rude with a little force from my right hand."

Read the whole article for more details including sound clips.

SEPTEMBER, 2010 –

CLINT LAGERBERG CHOOSES 3RD POWER

Producer/songwriter, Clint Lagerberg has chosen 3RD POWER's American Dream 112 Combo as he prepares to go out on the road with friend and artist, Josh Kelly on the upcoming CMT sponsored, Miranda Lambert Tour.

Lagerberg explained, "I don't normally go out on the road due to my busy production and songwriting schedule. However, after finishing the production of Josh's new album this tour came up. Josh simply said, 'I need you to do this with me,' and so I went."

Night after night, Lagerberg relies on his 3RD POWER amplifier to deliver the guitar tones he needs to bring Josh's songs to life. "I tried everything before chosing this amplifier. The American Dream is a 'dream come true' for my guitar tone!"

AUGUST 25, 2010 –

KATY PERRY'S PATRICK MATERA PLAYS LETTERMAN WITH AMERICAN DREAM AMPLIFIER

Pop sensation and LA based mega-star, Katy Perry rocked David Letterman last night. She played the hit, Teenage Dream. Guitarist Patrick Matera rock it with a dream of his own, the American Dream amplifier and Switchback 212 cab from 3RD POWER.

AUGUST, 2010 –

3RD POWER ANNOUNCES THE SALE OF AMPLIFIER TO JUSTIN NEIBANK

3RD POWER Amplification announces the sale of one its first production units of the new American Dream 112 Combo to recording engineer, Justin Neibank. Justin's credits include: Vince Gill, Keith Urban, Taylor Swift, Rascal Flatts and so on.

According to Justin, "I'm thrilled to get my hands on this amplifier!"

AUGUST, 2010 –

3RD POWER ANNOUNCES THE SALE OF AMPLIFIER TO VINCE GILL

3RD POWER Amplification announces the sale of one its first production units of the new American Dream 112 Combo to Vince Gill.

According to Vince, "The American Dream is the real deal - I'm a believer and an owner of SN#003."

JUNE, 2010 –

3RD POWER WRAPS UP SUCCESSFUL SUMMER NAMM

(Jamie, Vince)

"We had a great summer NAMM," says Jamie Scott, CEO, founder and designer of 3RD POWER. He continues, "For us, the energy was high and the enthusiam for our new products, such as the American Dream, really got us excited."

We wish to thank our friends at WhisperRoom for providing their iso-room product for the show.

JUNE, 2010 –

3RD POWER DEBUTS AMERICAN DREAM™ 112 COMBO AMP AT SUMMER NAMM

3RD POWER Amplification returns to Summer NAMM in Nashville (Booth 1627) with a new combo tube amp, the American Dream™. Like all 3RD Power products, the rig is designed and built by company founder Jamie Scott, a rock guitarist and inventor on a lifelong quest for tone. The new American Dream brings 3RD POWER’s patent-pending circuitry and cabinet design technology within reach of gigging musicians everywhere.

The new American Dream is a tube combo design featuring a switchable-power tube amp paired with a single 12-inch Celestion G12H loudspeaker (Alnico Gold available as an upgrade). Selectable between 22 and 10 Watts of output, the amp section features a two-stage preamp using 12AX7 tubes, with 6L6 tubes on the output stage.

The two-channel American Dream is voiced to achieve the tones of the classic ’62 brownface Deluxe on channel one, and the ’65 blackface Deluxe on channel two. Each channel features a switchable Bright circuit, and there’s also a global Presence control for final sweetening. "You can think of the American Dream as basically two amps in one," says Scott. He continues, " The American Dream delivers rich vintage tone without the 'drama' associated with owning and maintaining an old amplifier."

The cabinet design incorporates 3RD POWER’s innovative triangular speaker chamber – an internal enclosure that eliminates the standing waves inherent in conventional parallel-side designs. For additional variety of tone, the back panel sports a removable Switchback™ port to enable open-back operation and even wider tonal possibilities.

MAY 12, 2010 –

MGMT'S JAMES RICHARDSON PLAYS LETTERMAN WITH HLH 312

Once again MGMT is back on TV - this time rocking the David Letterman Show. Guitarist James Richardson was seen playing through his custom-color 3RD POWER 312 cabinet. The color of this cab was chosen to match his favorite guitar (also seen in this clip).

APRIL 25, 2010 –

MGMT'S JAMES RICHARDSON PLAYS SATURDAY NIGHT LIVE WITH HLH 312

Coming off their recent successful set at Coachella, Brooklyn NY based band MGMT rocked SATURDAY NIGHT LIVE last night. They played their hits, Delirium and Brian Eno. Guitarist James Richardson was seen playing through his custom-color 3RD POWER 312 cabinet.

MARCH 31, 2010 –

THE WHO'S SIMON TOWNSEND PLAYS ROYAL ALBERT HALL WITH HIS HLH SERIES AMP RIG

The Who performed Quadrophenia last night at the Royal Albert Hall, concluding the 10th year of concerts initiated by the band's singer, Roger Daltrey, in aid of Teenage Cancer Trust. Joined by a brass and string section, plus special guests Eddie Vedder (Pearl Jam) and Tom Meighan (Kasabian), The Who, supported by a superb multimedia sequence directed by Aubrey Powell, gave a brilliant interpretation of Pete Townshend's edgy masterpiece.

Simon Townsend supported the guitar-angst of his brother Pete with his 3RD POWER HLH HD100 amplifier and (3) 312 cabinets.

MARCH, 2010 –

HARD ROCK CAFE, NASHVILLE SELECTS 3RD POWER

3RD POWER Amplification is proud to announce that Hard Rock Cafe, Nashville, has selected 3RD Power as the 'house' brand for backline guitar amplification. According to Hard Rock Cafe Nashville's general manager, Jim McGonagle, "The 3RD POWER amp set up is perfect for the diverse artist performances we have here day in and day out. With the level of talent we see here in Nashville, nothing short of outstanding gear would do."

Staff FOH engineer, Shawn Connelly adds, "The artists that perform our venue range in styles from a major artists to up-and-coming songwriters. Quite often, there's little time to sound check gear so we emphasized our need for an amplifier that would accommodate a wide variety of playing styles, that could perform well whether run direct or frontloaded with a player's pedal-board. The 3RD POWER rig has been an absolutely fantastic addition to our overall sound system."

According to 3RD POWER founder, Jamie Scott, "I visited the location and spoke with Jim and Shawn about their needs. We went with the HLH HD100 Amplifier and Switchback™ 212 because of it's versatility and ability to sound great at any volume."

Connelly adds, "I consistently have guitar players coming up to me after the show saying that they've never heard their guitar sound so good. With 3RD POWER, it makes my job so much easier when there's one less thing to worry about and in Nashville, you can't settle for mediocre guitar tone!"

JANUARY, 2010 –

3RD POWER UNLEASHES SV3015 RACK-MOUNT TUBE AMP AT NAMM

3RD POWER Amplification, the Nashville-based start-up company known for its radical HLH100 touring guitar rig, is proud to announce the introduction of its first rack-based system, the SV3015 Stereo Valve Power amplifier. The SV3015 is a 2RU unit featuring four EL34 and three 12AX7 vacuum tubes, with selectable output of 30 or 15 watts of pure tube power. This new amp is equally at home on stage and in the studio, and is the perfect analog complement to a digitally based system. 3RD POWER is committed to debuting the SV3015 at the upcoming NAMM Show.

The SV3015 offers a choice of 15- or 30-watt operation, with each output section independently selectable. Thus, one channel can be set up at 15 watts for overdrive sounds giving more output stage compression and harmonics, with the other providing a clean 30-watt sound with more headroom. The SV3015 design incorporates two distinct gain stages, starting with a clean tube preamp stage, followed by a traditional tube output. Operation is intuitive, with separate Volume, Presence, and “PUSH” controls for both channels. The PUSH function is a 3RD Power innovation that provides low-frequency enhancement for a richer, fuller tonality.

“Basically, the SV3015 takes all the flexibility and tone found in the power amp section of our flagship HD100 tube amps and puts it in a rack-mount design,” notes 3RD Power founder and designer Jamie Scott. “With so many artists now using computer-based and modeling systems, we saw a need for a pure tube design to bring more warmth and classic tone to digitally-based guitar rigs. The SV3015 helps modern guitarists get the best possible tone out their rack-based rigs.”

While the SV3015 is optimized for use as the output stage of a rack-based system, it does have a traditional ¼-inch mono input jack to allow direct plug-in for those who prefer a pure analog tube experience. In addition, each output features a Phase switch, making it possible to match the very different tones of traditional Fender and Marshall style amplifiers – simultaneously! The amp’s 30 watts of tube-based power is perfect for rack-based guitar rigs and is the perfect complement to the company’s new Switchback 212 speaker cabinet.

JANUARY, 2010 –

3RD POWER REVEALS INNOVATIVE SWITCHBACK™212 GUITAR CABINET AT WINTER NAMM 2010

3RD POWER Amplification, which caused a huge stir last year with its innovative triangular cabinet design, has announced a new version with dual 12-inch speakers – with another innovative twist. The Switchback™212 is a rectangular cabinet with a pair of premium Celestion Vintage 30 loudspeakers, each housed in its own triangular chamber, eliminating the standing waves and boxy sound inherent in conventional cabinet design. In addition, the Switchback 212 features removable vent lids on the back, allowing the user to achieve either open- or closed-back operation – or a simultaneous combination of the two.

“The speaker cabinet is the final link in the audio chain for guitarists,” notes 3RD Power founder and designer Jamie Scott. An open back makes it easier to achieve tweed-inspired tonality, while a closed back is great for plexi-type tones. With the Switchback 212’s removable vent lids, you can do both.

The Switchback 212 is perfect for use with either of 3RD POWER's tube amplifiers – the hand-wired HD100 classic valve amp, or the new rack-mount SV3015 stereo valve amp. The cabinet handles 120 Watts of mono power (or dual 60 Watt stereo). Impedance is 8 ohms mono/16 ohms stereo. The Switchback 212 measures 29x20.5x14 inches and weighs 62 pounds.

“Probably the biggest single request we got after introducing the HLH312 enclosure last year was for a smaller version of the system,” says Jamie Scott. “Once we found a way to maintain our triangular cabinet shape within a rectangular cabinet, we knew we had something special. And adding the option of either vented or closed-back operation took it to another level. I love playing through this cab!”

NOVEMBER, 2009 –

MARK BRNICH (FOH) ON TOUR WITH ROGER DALTREY

3RD POWER Amplification, announces the sale of one its first production units to Simon Townshend, guitarist on the current Roger Daltrey tour. According to the tour's FOH sound engineer, Mark Brnich of 8TH Day Sound, Townshend was using a different amp during rehearsals. "We only did about 10 days rehearsal, and this is the first time I've worked with him as an engineer," states Brnich. "During the rehearsal, I was in a completely separate room, so I'm not even sure what he was using. But the 3RD POWER rig definitely sounds better. It's go more balls to it, more bite. It's fatter sounding."

While the HLH100 is designed for a three-channel "wet-dry-wet" output, Brnich's setup for Townshend's guitar uses two, with one channel for clean signal and one for effects. "It's just because that's the way the stage was patched for the other amp and I just decided to leave it that way," explains Mark Brnich. "But if I started over, I probably would use 3 channels for it." Brnich has no trouble bringing Townshend's tone to the audience. "I don't really have to EQ it at all," he notes. "He's pretty well flat. I've only got some low-end rolled off - a high-pass filter at about 130 Hz, and that's it. And it sounds great."

AUGUST, 2009 –

TOM WEBER SOUNDS OFF ON THE HLH SERIES AMPLIFIER

Tom Weber, guitar tech for Mr. Edward Van Halen recently auditioned the HLH100 system and says of the ’68 plexi inspired HD100 amp head, “This amplifier far surpassed my expectations. There was nothing that I asked it to do that was not met by no less than stellar performance.” Weber continues, the HD100 is “... truly what I feel the Plexi should have become by now. I certainly would love to own one of these myself!”