ABOUT PRODUCTS ARTISTS NEWS DEALERS SUPPORT

NEWS


APRIL, 2014 –

3RD POWER™ ANNOUNCES ISSUANCE of US PATENT for AMPLIFIER DESIGN TECHNOLOGY

3RD POWER Amplification LLC, a musical instrument company focused on development of tube guitar amplification, today announced that the United States Patent and Trademark Office has issued US Patent 8,699,743 covering speaker enclosure designs, methods of attachment and associated electronic circuitry for producing enhanced sound reproduction of electric guitar signals.

“The pursuit of better guitar tone has been a driver of our industry for decades,” says James Scott, CEO of 3RD POWER. “For our customers, the ultimate goal is to achieve the highest quality guitar tone possible with minimal hassle so they can be free to focus on giving their all to a great performance. Guitarists as well as recording and sound engineers should be really excited that a music company exists today focused on fulfilling their needs and desires and that 3RD POWER was issued a patent for technology that is geared to deliver just that.”

Compared to traditional methods of electric guitar amplification, 3RD POWER’s enhanced technology reduces standing waves, noise and various other sources of signal degradation for an improved clarity and refined sound quality of amplified and recorded electric guitar signals. Free of external signal processors or complicated equipment arrangements, the implementation of this technology is invisible to the guitarist. They simply plug in and play as they would with any other instrument and amplifier setup.

Since 2010, 3RD POWER has been a leader specializing in guitar amplification. Innovative technology – such as the technology exemplified by this recent patent – has enabled the company to garner early adopters in recording production with clients such as Dann Huff, Justin Neibank, Paul Ebersold, Pete Kipley and Chris Stephens. In the area of live performance, early adopters include Joe Walsh, Lenny Kravitz, Simon Townshend (The Who) and Hunter Hayes.

“Our culture of innovation ensures that we are constantly improving our technology and we have several other patents pending. Patents such as this one exemplify 3RD POWER’s commitment to providing market-leading technology to address the complex sound reinforcement needs of today’s guitar driven musical performance and production,” stated James Scott, CEO of 3RD POWER.




APRIL, 2014 –

3RD POWER PARTNERS WITH VISUAL SOUND TO EXHIBIT AT DALLAS INTERNATIONAL GUITAR FESTIVAL

Joining forces with Visual Sound, 3RD POWER journeys to Dallas, Texas to exhibit their innovative, award-winning products at the Dallas International Guitar Festival. The show runs from May 2 - 4 at Fair Park in Dallas, TX.

Gear on display for live demonstrations and vistor test-drives include:
• Dream Series 40w amps including the Dream Weaver
• Dream Solo Series amps
• SwitchBACK Series speaker enclosures

Stop by for a demonstration and to pick up some swag!




JANUARY, 2014 –

3RD POWER ANNOUNCES NEW “HYBRIDMASTER-PLUS” VOLUME CONTROL TECHNOLOGY FOR DREAM SOLOS MODEL 3 AND 4

NASHVILLE, TN – January 22, 2014 –3RD POWER Amplification LLC, makers of award-winning guitar amplification solutions, is proud to announce HybridMASTER-PLUS™ will now become a standard feature on the Dream Solo 3 and 4 amplifiers

Effective immediately, Dream Solo 3 and 4 amps will have rear-panel access of the switch’s Stage and Studio modes; Stage represents full power output, while Studio represents an 80 percent reduction in perceived volume level. Fine-tuning final volume is handled by the HybridMaster control, and when combined, they give control over volume while retaining full touch-sensitivity and tube-amp tone.

“After overwhelming customer demand, we're excited to bring our patent-pending HybridMASTER+ technology to our Dream Solo 3 and 4 amplifiers," says Jamie Scott, amp design artist and CEO for 3RD POWER.

There is a factory update program for existing customers.

Update Program:
• Customers can have their Dream Solo 3 or 4 amps updated for $299
• Product warranty will reset for the unit, even if the customer purchased it second hand
• Customer is responsible for shipping both ways

Update Program Special - running now through April 15, 2014:
• Current owners who purchased new after November 15, the update will be N/C
• Current owners who purchased new after September 15, the update will be $99
• Current owners who purchased new after June 15, the update will be $199




NOVEMBER, 2013 –

3RD POWER ANNOUNCES NEW “HYBRIDMASTER-PLUS” VOLUME CONTROL TECHNOLOGY FOR DREAM WEAVER & BRITISH DREAM AMPS

NASHVILLE, TN – November 11, 2013 –3RD POWER Amplification LLC, makers of award-winning guitar amplification solutions, is proud to introduce HybridMASTER-PLUS™ - a proprietary volume management technology that includes a Venue selector switch allowing guitaritsts to set the volume to match their environment.

Effective immediately, Dream Weaver and British Dream amps will have rear-panel access of the switch’s Stage and Studio modes; Stage represents full power output, while Studio represents an 80 percent reduction in perceived volume level. Fine-tuning final volume is handled by the HybridMaster control, and when combined, they give control over volume while retaining full touch-sensitivity and tube-amp tone.

“HybridMASTER-PLUS is such a powerful tool making our Dream Series amplifiers even more versatile for today’s guitar players. There's been enormous customer demand for professional-grade guitar tone but with power requirements from low to high that are all over the map. We worked extremely hard to develop HybridMASTER-PLUS and by incorporating this new technology into our current products, we are able to bring it to musicians as fast as possible," says Jamie Scott, amp design artist and CEO for 3RD POWER.

There is a factory update program for existing customers.

Update Program:
• Customers can have their British Dream or Dream Weaver amps updated for $299
• Product warranty will reset for the unit, even if the customer purchased it second hand
• Customer is responsible for shipping both ways

Update Program Special - running now through February 15, 2014:
• Current owners who purchased new after October 15, the update will be N/C
• Current owners who purchased new after August 15, the update will be $99
• Current owners who purchased new after May 15, the update will be $199




OCTOBER, 2013 –

VINTAGE GUITAR MAGAZINE REVIEWS THE NEW DREAM WEAVER - TONE CUBED!

Excerpt: "The Dream Weaver is the crowning achievement thus far in 3rd Power’s crown. Its ability to cover the aforementioned Fender tones alone is enough to excite the tonal illuminati; and its stellar take on the crunch of a plexi, makes it a hard-to-beat tonal package." – Zac Childs


Read the whole article here.




OCTOBER, 2013 –

3RD POWER PARTNERS WITH DEALER TO EXHIBIT AT LA AMP SHOW

Joining forces with Vintage King Audio, 3RD POWER journeys out to sunny California to exhibit their innovative, award-winning products at the LA Amp Show. The show runs from October 5 - 6 at the Airtel Plaza Hotel in Van Nuys, CA.

Gear on display for live demonstrations and vistor test-drives include:
• Dream Weaver
• British Dream
• American Dream
• Dream Solo Series amps
• SwitchBACK Series speaker enclosures

Stop by for a demonstration and to pick up some swag!




SEPTEMBER, 2013 –

3RD POWER EXHIBITS AT NASHVILLE AMP EXPO

3RD POWER, one of the hottest amp companies on the market, is set to exhibit their innovative, award-winning products at the Nashville Amp Expo. The show runs from September 6 - 9 at the Hotel Preston in Nashville, TN.

Gear on display for live demonstrations and vistor test-drives include:
• Dream Weaver
• British Dream
• American Dream
• Dream Solo Series amps
• SwitchBACK Series speaker enclosures

Stop by room 1010 for a demonstration and to pick up some swag!




AUGUST, 2013 –

GUITAR PLAYER REVIEWS THE NEW DREAM WEAVER 112 COMBO - IT'S A WINNER!

Guitar Player Magazine taps 3P as a winner of their coveted Editor's Pick Award in the September, 2013 issue.

Excerpt: "The Dream Weaver conjoins four amps into a kind of super group combo that aims at replicating many of the guitar sounds you’ve heard on classic rock records. The left channel offers up a choice of ’63 Blonde or ’59 Tweed Fender Bassman voicings, while the right channel toggles between ’68 Marshall Super Bass and “hot-rodded” plexi Marshall tones."

"Coming up with something new in the boutique market is not easy, but the Dream Weaver abounds with unique features. For starters, the rear panel has a Master Volume control that simultaneously synchronizes AC signal attenuation, DC current limiting, and DC voltage regulation. I didn’t need an engineering degree to decree it the best master volume I have encountered."

The Dream Weaver is a winner of the Editor's Pick Award!




JUNE, 2013 –

HUNTER HAYES WITH 3RD POWER ON THE VOICE FINALE

Hunter Hayes performed live on The Voice finale Tuesday, June 18 and played "Crazy" from his latest album, Encore (released June 18, 2013).

Hunter regularly plays a Strat through his American Dream™ amp head running a Celestion Vintage 30 loaded SB312 speaker cabinet.

Click here for more information on Hunter Hayes (official website).




MAY, 2013 –

3RD POWER'S NEW DREAM WEAVER™: AUTHENTIC AMERICAN CLEAN AND BRITISH CRUNCH - COME TOGETHER!

Individually, American Clean & British Crunch are Great – Blending Both Together is Even Better!

NASHVILLE, TN – May 29, 2013 – Adding to the company’s award-winning line of Dream Series amps, 3RD POWER has unveiled the new Dream Weaver head and combo amplifiers. Offering authentic American and British tones “under one roof”, the Dream Weaver offers a new take on 3RD POWER’s trademark approach of bringing multiple iconic guitar amplifier eras together in one package. The Dream Weaver introduces a new JUMP feature – front-panel normalized output jacks on each channel for creating unique tones and signal effect chains when combining and playing through both channels simultaneously.




MAY, 2013 –

DANN HUFF CHOOSES 3RD POWER

3rd Power founder, Jamie Scott, met with Dann Huff and Hunter Hayes during lunch several months ago while they were taking a break from recording Hunter's new album. Dann and Hunter reported that they had recorded extensively using the American Dream and SwitchBACK312 cabinet. Dann was so pleased with how the gear performed that he placed an order for an American Dream for himself. He also requested a demo on the British Dream and a SwitchBACK212 cabinet. After auditioning these units, Dann agreed to purchase them as well.

Over the past few months, Dann has been recording non-stop with 3P being his go-to guitar amps. Jamie recently followed up with Dann to see how things were going and Dann expressed that he couldn't be happier. He also came up with a quote to share with our dealers, customers and future customers:

"Jamie,

For what I do, the 3rd Power difference is how high-quality the tone is and then how BIG the sweet spot is... I simply cannot get a bad sound out of your amps!

-Dann"

Much love and respect for you Dann - I am humbled with gratitude to have you on board, Jamie




APRIL, 2013 –

3RD POWER INTRODUCES NEW LOGO

April, 2013 marks our 3rd anniversary. When we began, the goal wasn't to be "innovative." The goal was to create guitar amplifiers that delivered a refined, mastered record sound quality. It was this goal that literally "forced" us to become innovative. As a result, we've developed patent-pending circuitry and enclosure designs in order to achieve our goal.

IT'S ABOUT YOU:
Who did we do all of this for? You, the performing and recording guitarist and music professional. If it was about us we'd have named the company after our founder, Jamie Scott. And while "Scott Amplification" might not look or sound too shabby, it just didn't resonate with our vision of creating a music company that inspires musicians to be their best and have the best sounding tools possible.

3RD POWER:
The name is multi-dimensional. It conveys energy, movement and power to create extraordinary music.

Over these past few years, we've earned our reputation of impeccable sound quality and unmatched customer service. Our new logo is a reflection of our commitment to serve the music community with passion and a commitment to be the finest music company possible.

"I'm grateful for the many people who are a part of the magic and who've given us an opportunity to share what we do. The loyalty you have shown is humbling and inspiring. If you're just discovering 3P, we look forward to the opportunity to work with you to achieve your ultimate tone..."
- Jamie Scott, Designer/CEO




MARCH, 2013 –

3RD POWER ENHANCES 2013 BRITISH DREAM AMPLIFIER

3RD POWER, one of the hottest amp companies on the market, has announced that the 2013 British Dream amplifier is now shipping with a hot new feature, Orange Glow. The Orange Glow feature is an all tube gain mode that increases the saturation of overdriven guitar tones. The new British Dream features simple front-panel access to both the original Vintage Gain Mode and the new, higher gain Orange Glow mode. With Orange Glow active, your guitar tone becomes more expressive and overdriven with pure tube saturation without relying on clipping diodes, often associated with fuzzy and harsh distortion effects. HybridMASTER has been updated to make playing guitar at lower volume levels more satisfying than ever. The redefined ’59 AC channel has been updated to deliver a higher level of touch-sensitivity, chime and growl than ever before.

“We created the British Dream amplifier out of a love and passion for iconic British guitar tones of the late ‘50s, 60s and beyond. With this new version, we went back to our root inspiration – to bring our favorite AC30 together with our favorite Plexi while keeping your musical inspiration at the forefront,” said Jamie Scott, 3RD POWER’s designer and CEO. “The Orange Glow feature brings a new level of high-octane overdriven guitar tone and places it at your fingertips. Plus we’ve added great new enhancements to the AC channel and HybridMASTER that make performing, recording and even low-volume jamming more satisfying.”

The updated British Dream places the new Orange Glow gain mode at your fingertips by way of a push/pull volume control on the ’68 Plexi channel. With its updated EF86 pentode preamp tube design, the new ’59 AC channel delivers more vintage sounding “voxy” chime and swirl than ever before. The enhanced HybridMASTER functionality expands the range of volume attenuation so that even bedroom jam sessions are more fun and inspiring without disturbing the neighbors.

The British Dream is two-channel all tube guitar amplifier that features 3RD POWER’s sonic refinements of classic British amplifiers; the ’59 Vox AC30 and the ’68 Marshall Plexi. The British Dream is available both as a 112 combo amplifier and as a amp head only. Both versions feature 3RD POWER’s patent-pending HybridMASTER volume management technology. The combo version features 3RD POWER’s proprietary SwitchBACK™ speaker chamber technology for a refined frequency response and wider sound dispersion.

Even with all of these design enhancements, British Dream pricing will remain steady at $2499 for the head version, $2899 for a 112 combo loaded with an Eminence Legend speaker, and $3099 for a 112 combo loaded with a Celestion Alnico Gold.

There is an upgrade path available for current owners. Customers are encouraged to contact the factory directly for more information.




MARCH, 2013 –

3RD POWER ENHANCES BRITISH-VOICED DREAM SOLOS

3RD POWER, one of the hottest amp companies on the market, has announced it has updated two Dream Solo amplifiers from the popular Dream Solo™ Series hand-wired amplifier line. The new Dream Solo 4 is the versatile Plexi-voiced unit now featuring “Orange Glow”, an all tube higher gain mode. The new Dream Solo 3 is the AC30-voiced that has been completely re-imagined to deliver every ounce of classis British AC chime and growl possible out of a 6V6 output tube platform.

The updated Dream Solo 4 amplifier is now shipping with a hot new feature, Orange Glow. The Orange Glow feature is an all tube gain mode that increases the saturation of overdriven guitar tones. The new Dream Solo 4 features simple front-panel access to both the original Vintage Gain Mode and the new, higher gain Orange Glow mode. With Orange Glow active, your guitar tone becomes more expressive and overdriven with pure tube saturation without relying on clipping diodes, often associated with fuzzy and harsh distortion effects.

Built on a 6V6 output tube platform, the updated Dream Solo 3 amplifier is now shipping with a completely re-imagined design. The redefined ’59 AC30-voice unit has been updated in every way including a new preamp, power amp, and power supply to deliver more touch-sensitivity, chime and growl than ever before from a 6V6 based amplifier. Typical AC30-voiced amplifiers rely on EL84 output tubes, a tube well known for it’s glassy mid-range edge and compression. The EL84 is also known to be a somewhat finicky tube too as they are often the source of noise issues due to microphonics as well as operational issues and instabilities associated with high heat. We chose the 6V6 to solve these problems and the updated Dream Solo 3 delivers all the rich tone, chime and creamy compression you’d expect from an AC30-voiced amp without the hassle of EL84s.

Both models feature an enhanced HybridMASTER™ functionality that expands the range of volume attenuation so that even bedroom jam sessions are more fun and inspiring without disturbing the neighbors.

The Dream Solo Series comprises of four single-channel all tube guitar amplifiers featuring 3RD POWER’s sonic refinements of classic British and American amplifiers. Dream Solos are available either as a 112 combo amplifier and as a amp head only. All models feature 3RD POWER’s patent-pending HybridMASTER volume management technology. The combo version features 3RD POWER’s proprietary FlexCAB™ speaker chamber technology for a refined frequency response and wider sound dispersion.

Even with all of these design enhancements, Dream Solo pricing will remain steady at $1699 for the head version, $1999 for a 112 combo loaded with an Eminence Legend speaker.

There is an upgrade path available for current owners. Customers are encouraged to contact the factory directly for more information.




FEBRUARY, 2013 –

RYAN BINGHAM WITH 3RD POWER ON JIMMY KIMMEL LIVE

Ryan Bingham performed live on Jimmy Kimmel Monday, February 22 and played two songs from his latest record, Tomorrowland (released 2013).

Up first was the debut single, "Western Shore" followed by "The Road I'm On," with guitarist Evan Weatherford playing a Gibson Les Paul through his American Dream 112 combo loaded with a Celestion Alnico Gold 12" speaker.

Click here for more information on Ryan Bingham (official website).




JANUARY, 2013 –

HALESTORM'S LZZY HALE ROCKS 3RD POWER ON JIMMY KIMMEL LIVE

Lzzy Hale and her band Halestorm "stormed" the Jimmy Kimmel LIve stage on Tuesday, January 29 and played two songs from their latest album, The Strange Case Of... (released in 2012).

Up first was the Grammy-nominated song "Love Bites (So Do I)" followed by the fist pumping "Freak Like Me," with vocalist/guitarist Lzzy Hale playing various guitars through her 3RD POWER amp rig featuring the new RPO100 amp head and Celestion Vintage 30 loaded HLH312 speaker cabinets.




JANUARY, 2013 –

VINTAGE GUITAR MAGAZINE REVIEWS NEW 3RD POWER GEAR

Excerpt: "The 3rd Power Dream Solo amps are fantastic tools and they arrive ready to be played. Scott’s passion for tone, attention to detail, and experience as a player have resulted in a desire to build amps that not only sound like the amps of yesteryear, but are dialed in to work well in modern band and gigging contexts, thus features like the HybridMaster volume control, the Switchback cab, and the TubeMIX feature that subtly compresses tone to give Dream amps their signature “fader up” quality. These features add up to vintage hues sculpted to please the most inicky soundman, producer, or tone aicionado." – Zac Childs


Read the whole article here.




DECEMBER, 2012 –

3RD POWER FEATURED WITH THE WHO AT SANDY RELIEF CONCERT

The legendary British band, The Who, performed at Madison Square Garden on December 12, 2012 for the Sandy Relief Concert. Guitarist, Simon Townshend, was seen performing through his HLH HD100 and HLH312 guitar amplifier and speaker system.

The band roared through a five song set list including: Who Are You, Bell Boy, Pinball Wizard, See Me Feel Me/Listening To You, Baba O’Riley, Love Reign O’er Me, Tea and Theatre.




JUNE, 2012 –

HUNTER HAYES JOINS JOE WALSH ON CMT CROSSROADS

The legendary Joe Walsh holds court on CMT Crossroads performing classic and new songs spanning a rich history from his solo career and the Eagles. He's joined throughout by special guests including Hunter Hayes.

Walsh and Hayes deliver an exiting rendition of the Eagles hit, "In The City," during which the two musicians take a break from singing to exhange guitar licks (Hayes soloing through his 3rd Power American Dream 112 combo).

CMT Crossroads: Joe Walsh & Friends premieres Saturday (June 23) at 11 p.m. ET/PT with Hayes, Kenny Chesney, Brad Paisley, Sara Evans, Luke Bryan and ZZ Top's Billy Gibbons.




APRIL, 2012 –

BUCKCHERRY CHOOSES 3RD POWER AMPS AND CABS

BUCKCHERRY has chosen 3RD POWER amplifiers and speaker cabinets for their 2012 and beyond world tour.

According to Rem Massingill, Keith Nelson's guitar tech, "We weren't actually looking to upgrade Keith's live rig but we'd heard good things about 3RD POWER so when we were rehearsing in Nashville we had Jamie Scott come down with some gear for us to check out. It all sounded amazing so we bought it all! Both guitar players are super stoked!"




MARCH, 2012 –

3RD POWER AMERICAN DREAM ON AMERICAN IDOL

3RD POWER Amplification is proud to announce that it's American Dream 112 combo amplifier was called upon to provide backline support for Haley Reinhart's American Idol live performance.

Guitarist James Notto says, "The American Dream amp from 3RD POWER has exactly the modern/old school tones that Haley needs for her sound. The two amp channels give me the versatility I need to make it all happen."

For more information on Haley Reinhart or American Idol, visit their website.




FEBRUARY, 2012 –

3RD POWER PROVIDES BRITISH DREAM AMP FOR GRAMMY'S 2012

3RD POWER Amplification is proud to announce that it's British Dream amplifier and SwitchBACK 112 speaker cabinet was called upon to provide backline support for the 2012 Grammy Awards.

Artists The Band Perry, Glen Campbell, Blake Shelton, Julian Raymond and others performed with guitar duties being handled by Shannon Campbell, Glen Campbell's son.

For more information on the Grammy's, visit their website.




FEBRUARY, 2012 –

LENNY KRAVITZ PERFORMS SUPER BOWL TAILGATE PARTY 2012

3RD POWER Amplification is proud to announce that it's flagship HLH 312 and 112 guitar cabinets, and HLH 115 bass enclosures were called upon to provide backline support for Lenny Kravitz's Tailgate 2012 performance at Super bowl XLVI (46) in Indianapolis, IN.




JANUARY 16, 2012 –

3RD POWER DEBUTS DREAM SOLO AMPLIFIERS AT NAMM 2012

3RD POWER, one hottest amp companies on the market, debuted four new amplifiers called the Dream Solo Series™. Shipping February 2012, Dream Solos are each individually based on the essential cornerstone voicings of 3RD POWER's American Dream™ and British Dream™ amplifiers. Four different models in all, the Dream Solos pack the same innovative punch as the bigger Dream amplifiers including HybridMASTER™ volume management and a new enclosure design featuring Flex CAB™ technology, a new way to deliver 3RD POWER's room-filling sound while keeping overall enclosure dimensions and weight to a minimum.

"Dream Solos bring the inspiring technologies of the American Dream and British Dream to a fresh new perfectly sized 112 combo format that recording and gigging musicians will really love," said Jamie Scott, 3RD POWER's founder and designer. "Dream Solos are hand-wired monsters of essential analog tube tone and we're looking forward to getting these amplifiers into the hands of working musicians everywhere!"




DECEMBER, 2011 –

THE TONEQUEST REPORT INTERVIEWS AND REVIEWS 3RD POWER

Excerpt from the interview with Jamie Scott, 3RD POWER founder and designer:
TQR: What influenced your decision to avoid using a tube rectifier?

JS: For starters, I didn’t want to compromise my operating voltages in the various circuits and have them dependant of the vagaries of one more vacuum tube. Another thing I’m focusing on is the time-constant associated with sag or compression, which comes from my recording studio experience. Perhaps it’s a control thing, but I personally prefer the time-constant of compression to remain consistent no matter what guitar I’m playing, how hard I’m playing or where I’m playing on the neck.

Excerpt from the British Dream 112 review:
"... Purists and owners of vintage amps will thrive on the full power voice of the British Dream. At 30 watts, volume is still quite manageable and easy on the ears, but the capabilities of the Hybrid Master and pentode/triode modes in both channels offer a diverse range of volume and distortion levels from an elegantly overbuilt 57 pound combo that is exceptionally useful for stage, studio and home use." -TQ

Read the whole article here.



JOBS

SUPPORT

SOCIAL

Twitter Facebook
YouTube

© 2014 3RD POWER AMPLIFICATION